Could “Pokémon Go” Help You Catch Your Next Lead?

Pokémon Go is the latest app that is taking the mobile gaming scene by storm. You’ve probably already heard about it and maybe you’re even playing it yourself. But have you put any thought into how Pokémon Go can increase your real estate business?

If you’re not that familiar with Pokémon Go, let’s start by going over the basics. The easiest way to explain this game is to describe it as a digital scavenger hunt. Every day the Pokémon Go servers populate communities all over the globe with digital “monsters” from the Pokémon franchise. Then the game encourages players to go out and find these monsters at real-world locations. While players are hunting, they must also collect supplies that will help them catch more Pokémon and take care of the Pokémon they already have. Players can do this by stopping at locations on their map marked as “Pokéstops” or by purchasing them through micro-transactions. Pokéstops will be located all over your city and are usually a public landmark such as a statue, fountain, historical site, or a public building such as a library or post office.

Once players have collected enough Pokémon, they may join one of three teams: Team Valor or Red Team, Team Mystic or Blue Team, and Team Instinct or Yellow Team. They then compete against the other two teams at “gyms” for prestige and gym ownership. The goal of the game is to help your team own more gyms in your city than the other two. Like a Pokéstop, a gym will usually be a public landmark or building. Currently private property can’t be registered as a Pokéstop or a gym.

Now that you’re up-to-speed on what Pokémon Go is, who is playing it? According to your average Pokémon Go player meets the following criteria.

  • Average age is 29.
  • Has an average annual income of $52,430.
  • 84% of Pokémon Go players say they have visited a business while playing.
  • 51% of Pokémon Go players have visited a business for the first time while playing.
  • 71% of Pokémon Go players have visited a business because there was a Pokéstop or gym nearby.

As a real estate professional, how can you use this information to help you grow your business?

The first thing you should do is to download the app. Pokémon Go is free on iPhones and Android devices. Spend an hour or so familiarizing yourself with the application. If you’re going to use it in your marketing, you need to be able to speak the lingo. Then check to see if there are any Pokéstops or gyms close to your office.

If there are, then things are going to be really easy. Simply purchase a “lure” and drop it on your office. Lures are in-game items that increase the number of Pokémon that show up in a physical location for 30 minutes. This will encourage players to come by and visit your office or current location. However, if there are no Pokéstops or gyms convenient to your office (or maybe walk-up business isn’t that important to your networking), then there are still creative things you can do with Pokémon Go to boost your own marketing.

As a REALTOR®, you spend a lot of time on-the-go. When you’re in a new part of town, look at your Pokémon Go app and then report on your social media what Pokémon you are seeing and where you are. This is a great way to break into this community and provides fun content for your social media profiles. Likewise, if you’re trying to reach the millennial demographic, a lot of towns have started Facebook groups for Pokémon Go players in their community. Engaging them could be a great way to find new leads.

If you want to be really ambitious, try hosting a Pokémon Go event. In the game, more Pokémon will show up to areas that have a higher concentration of players. Find a local park and host a Pokémon picnic. Maybe your office can provide water or simple snacks. Recently in Kansas City, a Pokémon Potluck Picnic attracted over a 1,000 people to the event on a Wednesday afternoon — a great and affordable marketing opportunity for REALTORs.

Now get out there,your prospects are waiting and you gotta catch ’em all!

Earn More Respect from Colleagues and Clients

Respect is an important part of the workplace and an important part of being a REALTOR®, but you have to earn it. Here are some tips from to help you get started.

  1. Be kind. Act warmly and kindly to everyone you encounter, from coworkers to the cashier at the gas station. Even on a bad day,you can still smile and say please and thank you.
  2. Listen actively. When someone else is talking, keep your thoughts to yourself, ask questions, and encourage them to tell you more. Make eye contact, and don’t check your phone.
  3. Don’t make excuses. Acknowledge your own mistakes. Recognize your responsibility in the situation, look for opportunities to move past the mistake, and commit to doing better in the future.
  4. Let go of anger. It’s natural to feel angry occasionally, but don’t hold a grudge. See if you can rectify the situation and then move on. Everyone makes mistakes, and next time it could be you.
  5. Be open to change. If you can’t change, you’ll be left behind. Re-examine your automatic behaviors, be willing to try new things to grow as a person, and keep an open mind to new ideas.

Things Clients Really Hate, and What You Should Do Instead

A good client is hard to find, and that’s why salespeople should do everything in their power to try and keep them happy. So, if you’re starting to notice that some of your past clients are no longer sending you referrals or calling with questions, then you may want to avoid the following:

  1. Breaking a promise. This is one of the fastest ways to erode trust with a client. Real estate professionals can’t afford to make clients feel unimportant or taken for granted. Do everything you can to keep your promises, and if you do break one, be quick to apologize. It’s always better to under-promise and over-deliver.

  2. Forgetting your Ps and Qs. Real estate is an industry of relationship-building and being impolite is a quick way to ruin a relationship. Make sure you’re taking the time to thank your clients for their business.

  3. Lacking empathy. Sometimes during your business relationships with clients, things won’t go the way they wanted. They may have felt their home was undervalued or perhaps they were outbid on a home they really wanted. Be quick to show that you’re on their team and you share in their disappointment. Offer an appropriate level of empathy for the situation, but then point out the positives and move on. It’s important not to take the “I told you so” attitude.

  4. Being hard to reach.Let’s face it – today’s clients expect a rapid response to their questions and concerns. If you’re not providing superior service, they will find someone who will.

  5. Sharing a bad attitude. If you’re having a bad day, it’s not your clients’ fault (or maybe it is). Either way, they shouldn’t see your sour attitude. Always put your best foot forward and remain upbeat and positive. Service with a smile still goes a long way.

5 Easy Ways to Enhance Your Next Listing Presentation

As a real estate professional, you spend a lot of time talking to prospects about home buying and selling. More importantly, you focus on what you will do for them when they become your clients. When we give the same speech or pitch over and over, it can become routine, and sometimes we are so comfortable with it that we don’t see the mistakes we might be making. Take a few moments and review your listing presentation. Compare it with these five suggestions to help you take your presentation to the next level.

  1. Stop using bullet points. This might sound like blasphemy to a seasoned salesperson, but research has shown that when data is displayed in a graphic presentation, people are better able to recall the information and tend to react more positively to it.

  2. Use vivid metaphors. Another way we can make a visual connection with people is by using metaphors. Word pictures that explain terms and data that your prospective clients may not encounter in their daily lives help people remember details.

  3. Tell stories. People like to think they’re logical when it comes to decision-making. But any experienced salesperson will tell you an emotional connection will close more deals than logical ones. For example, explain to your prospects how you were able to help a past client in a similar situation, and allow them to connect your story to their lives.

  4. Breathe in, not out. One mistake that can really stall your presentation is by filling it with awkward pauses, such as uh, um and you know. This is an easy habit to fall into, especially if you’re rushing through the presentation. If you need to pause to gather your thoughts, take this time to breathe in and catch your breath. A pause in speaking will give your listeners time to absorb what you just told them, and it’ll portray confidence.

  5. Have a conversation. Remember, the best thing you can do during a listing presentation is to have a conversation with your prospective clients. Let them ask you questions, so that you can tailor the presentation to address their unique needs. This way you’ll form a personal connection with these clients, and you’ll have opened the door to a lasting relationship.