Communication is Key


Great real estate professionals are great communicators. It’s as simple as that. No matter how busy you get, what time of year it is, or how responsive your client may be – there is no excuse for failure to communicate.

How do you foster great communication?

  1. Communicate in the way that is easiest for each client. Be willing to chat via email, text message or phone call based on their preferred method.
  2. Send updates. Silence can make clients feel ignored. Do not let too much time pass before you offer new information, even if that update seems insignificant or repetitive.
  3. Listen. More than half of communicating is listening. Make sure you are doing more listening than speaking in conversations with your clients. Never talk over them or participate in a conversation without asking thoughtful questions.
  4. Be respectful of your client’s time. Learn the best time to reach your clients so you are not interrupting them at work or during meals. Reserve phone calls that risk interruption for only the most critical conversations. We know that clients do not always have the same respect for their real estate agent’s time, but a little patience will go a long way.