Wednesday, June 25, 2008

A New Marketing Trend Reaches Buyers Many Listing Agents Overlook

Changes in the real estate market and the increasing costs to market a listing has agents joining the latest trend to reach buyers using hand-to-hand property marketing. Today, The Personal Marketing Company (www.tpmco.com) announces the introduction of its new line of Pocket Promoters designed to give agents a high-impact tool to capitalize on the growing hand-to-hand marketing trend.

Smaller than a standard postcard, Pocket Promoters are the size of a business card and can be put on the counter at the dry cleaners, at the gym, a favorite restaurant, or on a community bulletin board to attract potential buyers that may never read real estate ads in the newspaper or be on an agent’s mailing list. For under $25 an agent can have 100 Pocket Promoters printed and delivered with a full color photo of the property, a detailed description, and the agent’s photo and contact information.



Changes in the real estate market and rising postage costs have agents watching how they invest their marketing dollars to get the best results. Pocket Promoters are a tool that will put an agent on the leading edge of marketing trends and put them in a position to get the benefits of hand-to-hand marketing strategies for attracting buyers to their listings.

"Today successful agents are getting creative with how they market. An agent with a golf property listed could put a stack of Pocket Promoters advertising that property on the counter at the local golf shop. Talk about reaching a targeted audience!"
says Cathie Pflaumer, Marketing Development Consultant at The Personal Marketing Company.

Pocket Promoters can be ordered directly from The Personal Marketing Company with several custom options including choices of colors and fonts at www.tpmco.com or by calling 800-458-8245.

Marketing Tip: Budget savvy agents use Pocket Promoters to promote open houses and to place in the home instead of expensive house flyers.

Wednesday, June 11, 2008

New Personal Branding Packages

In today’s market, it’s more challenging than ever to stand out from the crowd of agents and get consumers to understand you’re not just “another real estate agent”. That's why we've started a Personal Identity Marketing Program. Working directly with a team of our top notch marketing pros including marketing strategists, graphic designers, and creative writers you can develop your own unique personal brand and a system for making a big impact in your market.

Visit our site to learn more