People who share common traits or interests form a niche. They may live in the same subdivision, work in similar fields, or participate in the same activities. By targeting a niche, you can direct your marketing specifically to what appeals to that group, which can increase your response rate and help you build successful relationships with your clients.
Begin by looking at your personal interests. Do you go to a gym regularly or volunteer for a cause? Have you always wanted to learn more about photography or how to change your own oil? Joining a group or taking classes are great ways to expand your horizons ... and meet potential clients.
If you're already active in your community, let those in your group know that you are an experienced real estate professional who would love to help with their home buying or selling needs.
To help ensure that they think of you and recommend you to others, consistently send them personalized postcards or newsletters. It's easy with My Personal AdvantageSM - you can create and maintain multiple lists, select what each contact receives and how they receive it, on a one-by-one basis. Stay in touch by sending valuable information that appeals to their specific niche.
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