Many REALTORS® fall into the trap of hiding in plain sight. Either by habit or reluctance to branch out, they are missing an opportunity to promote themselves and their listings across a variety of media, which means in the long run they are losing leads and sales.
Expanding your promotional efforts does require some time, effort, and in some cases, spending some money. But in the long run, effectively integrating your marketing means that you’ll reach more people.
Advertising in digital media
Although it’s not “new media” any more, most real estate marketing is done digitally. From listings to websites to banner ads, the Internet offers buyers and sellers convenience and effective opportunities.
The problem, however, is that many agents rely on only one area and do not cross-promote in the digital space, particularly in social media. One of the most effective ways to appeal to new clients is by giving them a clear understanding of who you are and how you will help them either sell their home or find their next home. An informative website with up-to-date information, engaging and informative social media content on Facebook, Twitter, Instagram and YouTube lets them know that you’re a thorough and involved professional.
Remember, print isn’t dead
Many real estate agents concentrate their marketing efforts online now, ignoring the benefits that print offers. The simple fact is that when it comes to looking for a new home, people still use print media to do research. That being said, you should consider doing some different things with your print budget.
First of all, rather than just doing an ad that looks like every other ad for a REALTOR®, do one that sets you apart. While an updated headshot is a great thing to put on a business card, don’t be afraid to mix up some of your other marketing material. It's important to stand out.
Really put some thought into why a home buyer or seller needs to have you as their REALTOR®. If you specialize in a particular area, make sure that is prominent in your ads.
Trust the experts to help you. Make sure to use professional designers, printers and copywriters to help you create eye-catching ads.
Promote your digital efforts in your ads. With print, you’re limited by the amount of space you buy. That’s not the case with digital. You can effectively drive clients to your website, listings, blog and social media through your print ads. This affords you the opportunity to provide more information about the homes you’re listing and about yourself.
Improving the reach and effectiveness of your real estate advertising doesn’t have to be overwhelming. If you’re ready to take your advertising to the next level, call the experts in real estate marketing at 800.458.8245 for a free Marketing Consultation.