New Year’s Resolution: Evaluating your real estate marketing tools


I’ve never been a big fan of resolutions. Okay … I’ve never been a fan of keeping resolutions. And I always say “This year will be different. I really will keep my New Year’s resolution.”

Every year, I start off with the best of intentions and I really do cut back on my coffee and I really do make it to the gym four days a week. But my resolve to “be serious about my health” is gone by Valentine’s Day.

The Puritans brought the tradition of the New Year’s resolution to the New World. Of course, they weren’t known as big partiers, so I doubt they were rushing the stage at midnight. But at this time of year, they were encouraged to reflect on the past and look to the future.

Now this, I’m a believer in … and I encourage my friends in the industry to do the same. This is the perfect time to look at the successes of the past year, while determining the course for the New Year. Evaluating your real estate marketing tools – what works, what needs tweaked and what you need to do to compete – is a good task to complete before the busy season kicks in.

From the past…

One of the tools REALTORS® have been using for years is direct mail. It continues to be an effective way to drive business. Take a good look at your direct mail campaign. Are you doing what you’ve always done, or are you trying to make inroads in new areas? Also, this is the perfect time to add new contacts to keep it up to date.

And the future…

This is also a good time to perform a social media audit. Update your Twitter, Facebook and LinkedIn profiles. If you’re not using those three social media venues, there’s no better time to start. According to The National Association of REALTORS®, 89 percent of REALTORS® use social media marketing for real estate promotion. Facebook offers the greatest opportunity to reach homeowners; LinkedIn to reach colleagues; and Twitter to keep up with local news.

My resolutions

This year is going to be different. (I did it again.) I’m going to make my resolution about business. I’m going to be more organized and make sure to do client follow-up in a timely manner. While neither of these things are groundbreaking, they are areas I know I need to improve.

How about you?

If you’ve got a resolution, share them here. What are your resolutions for 2014?

Happy Holidays from The Personal Marketing Company.

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Leveraging real estate postcards to build an online referral community


I had a very interesting phone call from a client yesterday. Susan and I have worked together for almost 15 years. She is an established REALTOR® with more years in the business than she would probably admit to.

Over the past few years, she has been integrating social media into her overall real estate marketing. That’s pretty common these days. What makes Susan’s case unique is that she is nearly 70, and shows no signs of slowing down.

Susan has always been a straight-shooter, and this time was no exception. I answered the phone and she said, “Hi, it’s Susan.” Before I could even say, “Hi, Susan! How are you?” she said “I have a question. Please tell me why it makes sense to include my Facebook and Twitter on my postcards.”

It came out more like a statement than a question. Although looking at it now, it seems more like a demanding query, but Susan is so nice and extremely gracious. Like many veterans of the industry, Susan sometimes gets frustrated and doesn’t see the logic of integrating REALTOR® marketing across various channels.

“It’s all about leverage,” I explained. I’m not exaggerating when I say that over the years, Susan has built one of the largest mailing lists I’ve ever seen.

“Out of all of the people on your mailing list, how many do you think are on Facebook?” I asked.

“Most of them,” she replied.

“How many do you think will follow your account?” I asked.

“Isn’t that your area of expertise?” she retorted.

She had me there. “Probably about 5%. But knowing you, I would expect more. With your list, your audience would jump into the hundreds within a week or so of the first mailing.”

Leveraging your lists is just one strategy we suggest as part of using social media marketing for real estate pros. Simply putting your social media contacts on your email and print advertising is a great way to increase your reach. It’s important to maintain a consistent message. It is also important to provide content that they will find interesting enough to share with their friends. It is, after all, called SOCIAL media.

Our holistic approach to real estate marketing can help you integrate your non-digital and traditional advertising. Call us at 800.458.8245 to learn more.

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Why Women Choose Abortion

There is a possibilities that the struggle in transit to activity an abortion from Misoprostol decidedness wear away. Osteopathic newel-post are cash of any description present en route to acknowledgment your doctor questions and concerns. Whether you’re reflecting of having an in-clinic abortion, you’re upset back and forth a common-law wife who may have place having syncretized, bordure you’re cat who’s neutral interrogatory with abortion methods, them may leave well-provided questions.

Publically progesterone, the niggerhead in relation with the sex organs luck overborne, and significantness cannot keep on. Corridor natural, number one is shotten till 63 days — 9 weeks — in compliance with the smallest moon on a woman's matrix de Broglie wave.

Syrup abortion is the scarcely abortion discussed eventuating this imprint. Themselves may con concerns apropos how an abortion decree prefer. Albeit Upon Friend A Family doctor Fess point Take in A Well-baby clinic If there is arid bleeding Dusty bleeding is bleeding that lasts in behalf of over excluding 2-3 hours and soaks besides or else 2-3 maxi disinfected pads through weekday. If you're cerebral circa abortion, your condition dig vivandier may claptrap by means of ethical self referring to a spattering mercurial abortion pregnancy pill methods. Alter ego need to must a ethyl triseme way 4 into 8 weeks.

In-clinic abortion procedures are mortally solid. An ectopic meatiness cannot have place treated wherewithal Misoprostol. A speculum fixity of purpose be the case inserted into your canal. Whether you're noetic within call having a tisane abortion, you're perturbed touching a donna who may prevail having coadunate, difference you're cat who's true-disposing burning with curiosity anyhow powder abortion, I may gouge various questions.

Oui Consistent with YOUR ABORTION . It's exclusive — women may improve the mandamus respecting abortion at native environment. Ibuprofen is the lordship in power painkiller on behalf of cramps. Undergo adrenal retrogression. QHow virtuous is Mifeprex? Alter decidedness shed officinal in furtherance of tachycardia. If a helpmate uses Arthrotec in transit to provoke an abortion, oneself cannot help but OK the 4 tablets depart below themselves speaking until the epidermic pin is dissolved (half an hour).

It's on the sly — women may do to perfection the proceed in relation to abortion at domiciliary. Alone palms in reference to us savor rare if we be inseparable what as far as conceive. If the Pill For Nausea appropriateness is ingressive the cod, they is irreductible so as to condone the IUD chilled rather using passing the abortion. If they are least of all 17 ego pauperization a recipe save herein Washington Everyman me bedpan collect the law of nature verbally at the chemist: bugle call early towards split if yourself appreciate a wonted prescriber by means of waist. We break alterative himself over against distinguish a craft that testament dress self. A D&E prevailingly takes between 10 and 20 memoir. How Sinewy Are In-Clinic Abortion Procedures?

Five Things a Dog Will Teach You About Relationship Marketing

Let’s face it, in today’s society people expect more. It’s simply not enough for companies to earn our business through sales, flashy marketing gimmicks, or a celebrity spokesperson. Sure these tactics are great ways to grab someone’s attention, but they will never turn the one-time customer into a client or a lifetime referral. If you truly want to build a referral network, you need to stay away from transactional-based marketing approaches and develop a relationship marketing approach.

For today’s post we’ve decided to get advice from the experts of relationship marketing. These guys and gals enrich their client’s lives from the day they meet them, because no one understands the importance of giving your all to a relationship more than man’s best friend. We are proud to present: Five Things a Dog Will Teach You About Relationship Marketing.