Boost your real estate marketing by sharing 3 easy home projects.


Well, the dog days of July are almost over, and August is right around the corner. Many of us do focus on home maintenance during the summer, but some smaller projects may go overlooked. Now might be a good time to boost your real estate marketing by sharing these three money-saving improvements with your clients. They won’t take them much time to complete or cost an arm and a leg, but should save them a buck in the end.

1) This is the perfect time of year to give your home an energy audit. Have your clients walk around the outside of their home with a notepad and make notes of any cracks or gaps they see around their home. Experts say that you can save 20% off your energy bills simply by filling in leaks on your home that allows air to escape. Your clients will want to make sure they check these key areas:

  • Where windows and walls meet.
  • Where walls and floors meet.
  • Wherever pipes or cables enter the home.

2) Insulate hot-water pipes. To save on heating costs next winter, your clients should insulate hot-water pipes in their basement or crawl space. This is an easy job that just requires a simple wrapping of the pipe with a foam sleeve. This will stop heat from leaving the pipe and save them money. Plus, they won’t have to let the water run as long this winter before it heats up.

3) Advise your clients to add feet to any deck planters. When a pot sits directly on a wooden deck, the water can’t escape and it will rot the wood. Suggest to your clients that they buy raisers for their potted plants or simply put flat bricks or stones under them. This should eliminate standing water and save their decks.  

These are just a few ideas. But use helpful reminders like these to stay in touch with your clients and let them know you are an information resource for them. 

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Successful people get up early – do you


In a half-hearted attempt at self-improvement, I’ve been spending some time reading about habits – good ones to have, how to establish them, how to keep them. I came upon an ebook by time management expert Laura Vanderkam that describes what successful people do before breakfast. We all know that time management is an important part of real estate marketing. 

Hmm, what do I do before breakfast? I hit snooze one too many times, stumble into the shower to wake up, hurry to get dressed and ready for work, and grab a granola bar on my way out the door. There is nothing leisurely or particularly enjoyable about my morning routine. But it doesn’t have to be that way. Mornings are actually a great time to get quality things done and get your day off to a calm, methodical start.

Vanderkam says she sees gaps of 90 minutes or more between when people wake up and when they leave the house. She says we can streamline our breakfast, personal care and kid routines and reclaim some of this time for personal priorities.

The key to all of the things she mentions is waking up early – she cites a poll of 20 executives in which 90 percent said they wake up before 6 a.m. on weekdays. Using waking up early as the basis, here are some activities successful people do with their extra time that you can do too that will make you more efficient, healthier and probably more satisfied, as well.

1. They spend time with their families. Have a 30-minute, sit-down breakfast with your spouse, your kids or the whole family. You can discuss everyone’s schedule for the day, make plans and check in with everyone. If family dinners are hard to coordinate, breakfasts can be especially important.

2. They exercise. By the time you get home at night, you’re often tired, you still need to fix dinner, and you may have functions to go to in the evening. Exercise can fall down the priority list quickly. But if you get up and do it first thing, it can’t fall off the list. Plus it gives you a boost of energy, revs up your metabolism for the day and improves the quality of sleep.

3. They engage in personal hobbies. Again, evening fatigue can put our hobbies on the backburner, so Vanderkam suggests going to bed early a few nights a week and getting up early to spend some time doing something fun you enjoy before the day gets away from you.

4. They think. In the morning, your mind is fresh and uncluttered with happenings of the day. Take the time to think about the big-picture and strategize. Or you can try meditating, journaling or reading inspirational material. 

Any of these activities, Vanderkam says, will help you start your day in a much better place than if you hit snooze too many times and start off in a time crunch.

The personal hobbies idea really struck me. I love painting but never seem to find the time. What if I spent half an hour painting in the morning before work? I imagine that could have quite an effect on the tone of my day. I know me, and I won’t get to that point tomorrow morning, but I can certainly start by going to bed earlier tonight, setting my alarm for a half-hour earlier tomorrow, and see how my morning goes.

What about you? What morning habit do you have that adds to your success for the day?

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Five Ways to Avoid Regret


Regret is something we don’t want to have to face in our lives. Most of the regret we have about past events we should just let go. There is nothing we can do to change them. So stop seeing them as mistakes and start looking at them as investments into your learning. Usually the more costly the investment, the more you’ll learn from it. So take a look at these five things you can do to cut down on regret in your life, and get ready to turn over a new leaf.

1. Always take the shot – This may be one of the oldest sports adages in the book, but it’s still true. You’ll always miss 100% of the shots you never take. In business, you may never find the perfect business plan, the perfect real estate marketing plan, or the perfect partner, but you will find the perfect time – because that time is now.

As an added bonus, the more shots you take, the more skilled you become and the more experience you’ll gain. This means your percentage of success will go up with every shot. I find that most success in life and business is simply a numbers game — the more times you try, the more times you’ll succeed.

2. Let go – As the old saying goes, “Resentment is like drinking poison and expecting the other person to die.”

Life’s too short to hold grudges. It takes too much of your limited time and focus. Don’t waste your abilities on these things. It’s okay to get mad, but then get over it and move on.

3. Be humble – Don’t be too proud to admit you made a mistake or to poke fun at yourself. Don’t be too proud to fail or too proud to pick yourself up, dust yourself off, and try again.

Take pride in your accomplishments and your ability to try again.

4. Embrace the pain of discipline – If it was easy, everyone would do it. So while you’re working for your next goal, don’t get discouraged by growing pains — embrace them. They’ll make you stronger.

5. Say “I will” – Don’t leave projects half done. When you set out to start something, finish it. If you’re not going to finish it, then what’s the point of starting? Stay focused, set goals and then accomplish them. Don’t use “I’ll try” — that simply gives you an out. Remember the wise words of a Jedi master: “Do or do not, there is no try.” 

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13 Pinterest Boards for Real Estate Marketing

When it comes to social media, it appears that, these days, Pinterest is where it’s at. Pinterest marketing firm Ahalogy estimates that 22% of Americans use Pinterest on at least a monthly basis—the same amount that use LinkedIn, and slightly more than the number that use Twitter. While still not nearing the value of the “big three” social media platforms (Facebook, LinkedIn and Twitter), the rate at which Pinterest is picking up speed can’t be ignored when you are thinking about your marketing mix.

Using Pinterest can help you establish a solid relationship with both current and past clients. The main goal for using Pinterest in real estate marketing is to provide information – information for buyers, sellers and homewoners; information about the real estate market, about different neighborhoods, about how to sell a house.

By providing this information, you are cementing your reputation as a valuable source of knowledge for homeowners at all stages of the cycle – just looking into the market, trying to buy, trying to sell, or simply enjoying owning their home. It’s also an easy way to communicate information about yourself, and can reflect your style and tastes. This helps you form a connection with your clients – the foundation of relationship marketing.

Whether you are new to using Pinterest as part of your real estate marketing plan or already have an established presence, here are some ideas for boards you can consider.

To help clients sell a home:

1. Selling tips – checklists of things to do before putting a house up for sale, home upgrades to consider, how to sell a home with pets.

2. Home staging ideas – how to prepare a home for listing photos and open houses, before-and-after photos.

3. Cleaning tricks – ways to simplify the process of cleaning the whole house.

To help clients find and buy a home:

4. Real estate market – up-to-date information about the market in your area, mortgages and real estate calculators.

5. Neighborhoods – a separate board for each neighborhood you service to capture what it has to offer (home styles, schools, nearby restaurants and attractions).

6. Moving tips – efficient packing, hiring a service vs. doing it yourself.

To help homeowners:

7. Interior design – stay relevant to past clients with information on changes they can make to their home, redecorating.

8. Maintenance – keep clients on track with home upkeep.

9. Lawn and garden – tips on lawn maintenance, planting timing, good plants for your region.

10. Food and recipes – everybody loves to eat!

To build your connection:

11. Dream homes – shed a little light on your personal tastes.

12. Blog posts – if you have a blog, share some of your favorite posts.

13. Your listings – these should be included, but not necessarily figured prominently.

The possibilities with Pinterest are pretty much endless, so be creative and use this visual platform to showcase everything you know about the real estate business and build relationships with your clients.

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