When it comes to social media, it appears that, these days, Pinterest is where it’s at. Pinterest marketing firm Ahalogy estimates that 22% of Americans use Pinterest on at least a monthly basis—the same amount that use LinkedIn, and slightly more than the number that use Twitter. While still not nearing the value of the “big three” social media platforms (Facebook, LinkedIn and Twitter), the rate at which Pinterest is picking up speed can’t be ignored when you are thinking about your marketing mix.
Using Pinterest can help you establish a solid relationship with both current and past clients. The main goal for using Pinterest in real estate marketing is to provide information – information for buyers, sellers and homewoners; information about the real estate market, about different neighborhoods, about how to sell a house.
By providing this information, you are cementing your reputation as a valuable source of knowledge for homeowners at all stages of the cycle – just looking into the market, trying to buy, trying to sell, or simply enjoying owning their home. It’s also an easy way to communicate information about yourself, and can reflect your style and tastes. This helps you form a connection with your clients – the foundation of relationship marketing.
Whether you are new to using Pinterest as part of your real estate marketing plan or already have an established presence, here are some ideas for boards you can consider.
To help clients sell a home:
1. Selling tips – checklists of things to do before putting a house up for sale, home upgrades to consider, how to sell a home with pets.
2. Home staging ideas – how to prepare a home for listing photos and open houses, before-and-after photos.
3. Cleaning tricks – ways to simplify the process of cleaning the whole house.
To help clients find and buy a home:
4. Real estate market – up-to-date information about the market in your area, mortgages and real estate calculators.
5. Neighborhoods – a separate board for each neighborhood you service to capture what it has to offer (home styles, schools, nearby restaurants and attractions).
6. Moving tips – efficient packing, hiring a service vs. doing it yourself.
To help homeowners:
7. Interior design – stay relevant to past clients with information on changes they can make to their home, redecorating.
8. Maintenance – keep clients on track with home upkeep.
9. Lawn and garden – tips on lawn maintenance, planting timing, good plants for your region.
10. Food and recipes – everybody loves to eat!
To build your connection:
11. Dream homes – shed a little light on your personal tastes.
12. Blog posts – if you have a blog, share some of your favorite posts.
13. Your listings – these should be included, but not necessarily figured prominently.
The possibilities with Pinterest are pretty much endless, so be creative and use this visual platform to showcase everything you know about the real estate business and build relationships with your clients.