The holiday season is a very busy time for your clients and prospects and, at this time of year, there are a lot of businesses competing for their limited attention. So how do you, their REALTOR®, stay in touch with them and break through all the noise? This can be tricky to pull off, but the good news is that you don’t need a million-dollar marketing budget to grab their attention during a time of year when a personalized touch goes further than corporate polish.
- Send a real holiday greeting – Don’t rely on e-cards to get your message out; email inboxes become far too bloated this time of year. Instead, send your holiday wishes through the post office. This will show stronger dedication to your clients and make them feel more valued, because you went the extra step to make something special.
- Share cost-saving tips – During the holidays, people’s budgets can be a little more stretched. Help them make their money go further by sharing some tips that can help them save a little this season – for example, the energy (and therefore money) they can save by using LED lights instead of traditional incandescent bulbs for their holiday decorations.
- Food for thought – During the holidays when there is a focus on food, try partnering with a local restaurant or bakery and print table tents or sponsor special treat baskets to promote your personal branding and get your name in front of people.
- Reconnect with past clients – The holidays are the perfect excuse to get back in touch with past clients. This time of year, your greeting won’t seem out of the blue. Just keep it simple and try a softer sale technique so your contact effort will seem exceptionally heartfelt. Then keep this communication line open after the holidays to rebuild the relationship.
- Make it measurable – The most important thing you want to do with all your marketing is to make sure it’s measurable. When you’re dealing with a limited marketing budget, it’s a must to make sure you’re getting the most bang for your buck. Don’t be afraid to try new things, and remember that not everything will be a homerun. But, at the very least, make sure you can measure your results so you know what’s working and what isn’t.
Some mornings, it’s just hard to get going. Maybe it’s a rainy day, or perhaps you’ve been up burning the midnight oil. Whatever the reason, sometimes you just don’t want to get out of bed. Even though we’ve already told you what successful people do in the morning and why it could be beneficial to get up early, you may still be struggling to crawl out from under those covers. If so, here are five ways you can meet each morning a little bit faster.
- Start to get physical – One of the best ways you can wake yourself up in the morning is simply to start moving. Some people can go on a morning walk or even have an early-morning exercise routine. However, you don’t have to be that active if morning exercise just isn’t your thing. Try jumping up and down a few times, do a few jumping jacks or simply do your best Boogie Fever on your way to the shower. Just get your blood pumping.
- Start with something you love –There is something to say about getting unpleasant tasks out of the way. Yet, when you’re already struggling to get moving, starting with something you find boring or unpleasant might not be the best way to get the juices flowing. Instead start with something you love or are passionate about. Once you’re awake, you can move onto less-exciting tasks. This will help you stay focused and finish faster.
- Bright Light – Bright light is both good and bad for your sleep. When you’re falling asleep, you really should try to keep your room as dark as possible (i.e., turn off the TV). However, the opposite is true when you’re ready to get up. Make sure you get plenty of sunlight in your room each morning. This light tells your brain it’s time to get up and start the day.
- Start with a cold shower – Cold showers are thought to be linked to several health benefits, including healthier skin and strengthened immunity. One thing they certainly do is increase circulation. Cold water causes your blood to start pumping to keep you warm, and this will definitely wake you up.
- Avoid the daily coffee – I love my morning caffeine fix as much as the next guy. But your body will start to build up an immunity to it, and your morning cup of coffee will have less of an effect on you. So instead of drinking a cup every day, try saving it for days you really need it — maybe if you had to wake up extra-early or were kept out late the night before. If you need something to replace this ritual, a glass of water is one of the best things you can drink each morning.