Authenticity — The Key to Your Success

I’ll never forget the best compliment I’ve ever received in my life.


I was in my early 20s, telling a friend about a teenage-angsty poem I wrote in high school, titled “Average,” about how unexceptional I was -- not smart enough, not pretty enough, not thin enough, etc. On this particular day, a lot of those old feelings were coming back, and I was once again feeling like an average, uninteresting person. She said, “But you’re real. And that’s not average.”


As I’ve gotten older, I’ve realized that she was right — genuine, authentic people can be hard to come by. But nobody likes a “fake,” right? No one likes to be lied to, whether it’s outright or in how someone presents themselves.


Well, your clients don’t like fake, either. They don’t want you to lie to them, to try to sell them something, or to misrepresent something. They just want an honest person who will be straight with them and not try to pull any punches. And if they think you’re just telling them what they want to hear, they might just go with a different REALTOR®.


So, how can you make sure you’re being authentic with your clients? Take a look at these qualities of genuine people, as outlined by, and see if you fit the bill.


They don’t seek attention. Genuine people are self-confident and don’t crave attention in order to feel better about themselves. Your meetings with your clients should be about them and what they need. Don’t bring things back to yourself.


They don’t worry about being liked. Authentic people are who they are. If you like them, that’s great; if you don’t, they’re OK with that, too, and they won’t hold it against you. Don’t try to make your clients like you. If you work hard, are honest and do right by them, they will like you just fine.


They mean what they say. Genuine people don’t need to exaggerate, sugarcoat, boast or downplay anything. They tell you the truth — what they really think or what really happened — because they don’t worry about impressing you, winning your affection or scaring you off. Being matter of fact with your clients is a sure way to win their trust.


They’re not thin-skinned. Authentic people don’t take things too seriously or personally. They know that, in most cases, whatever is going on is not all about them, and they can see the big picture. You can stay calm and collected with your clients by remembering to stay above the fray and roll with the punches.


So, do yourself and the rest of the world of a favor. Be authentic. Be genuine. Be yourself.

Wood vs Vinyl Fence


Sometimes a client may want a little bit of privacy in their backyard, or, if they're like me, perhaps they want to block out the noise of the busy street that runs behind their house. Either way, they might be interested in having a fence installed around the yard. This is the perfect chance for you to shine as their homeownership expert by brushing up some pros and cons of common fencing materials.




Fences made of wood a great for those who want a more traditional look. However, they don't have to look traditional -- horizontal wooden fences are becoming quite popular in modern architecture.



Wooden fences are usually a very affordable option.

They are easy to personalize with stains, paint, and planters.

They're all organic, making them good for those concerned about the environment.

With a hammer and nails, it's easy to fix a loose board.



Yearly maintenance is required to keep a wooden fence in good shape.  

Painting or sealing is required to avoid fungus and wood rot.

Wood fences can attract termites.

Boards can warp, especially if they haven't been properly treated.




Fences made of vinyl give your clients a chance to really try something unique. Vinyl comes in a wide range of colors including white, gray and tan.



Vinyl doesn’t require painting or staining.

It comes in ready-to-install strips.

It's easy to keep clean, as you can simply spray dirt off with a hose.

The material doesn’t split or crack, and it won't rot.



Cost is the biggest disadvantage. If you're covering a wide area, the initial investment can get expensive.

Extreme temperatures can warp or bend vinyl fencing.

Mildew can form on vinyl fences, especially if they're too close to a sprinkler. Mildew can be easily washed off, but should be done sooner rather than later to avoid staining.

Repairing a vinyl fence usually requires replacing an entire section, not just a loose board.