3 Ways You're Accidentally Setting Yourself Up for Failure
the real estate market is booming. We're definitely on a high and riding a wave
as the economy has started to rebound and more and more Americans are looking
at entering the market. I don't want to rain on anyone's parade, but take a
moment and ask yourself, how long do you think this wave is going to last? We
talk to a lot of REALTORS® every day, and I have to say a lot of them are so
caught up in today’s business that they’re not looking to the future! Do
yourself a favor and balance your enthusiasm with common sense as you avoid
these three pitfalls.
1) Running your day by
the urgent instead of the important. Being in the real estate industry means that you're busy.
Don't get caught in the daily rat race and never make a plan for your day.
Fix: Separate the urgent
from the important. Start each day by prioritizing your tasks into the
• Important and urgent
• Important but not
• Urgent but not
• Neither urgent nor
When you see things
spelled out for you, your day-to-day work will be much easier to prioritize. If
you need help with this, be sure to read this article.
2) Not staying in touch. No one purposely loses contact with a past
client or a hot prospect. But, according to RIS MEDIA, this is a real problem
in today's real estate market.
Although "84 percent
of people claim they're happy with their REALTOR®, only 25 percent end up using
the same REALTOR® down the road when they're ready to buy or sell again.
Clearly, it's not the quality of service that's the issue, but rather, the agent's
inability to remain front and center." As an agent, you need to make sure
people know you're still around. That's the lifeblood of your business.
Click here to read the full article.
Fix: Look at some form of
automated marketing. Face it, you're too busy to run your entire business by
yourself. You're already working on closing on homes, scheduling open houses
and simply being an outstanding REALTOR®. If you try to do it all, something will fall through the cracks,
and it's usually your marketing. Whether it's email, direct mail
or social media -- just make sure you're doing something to stay in touch with
your sphere of influence. You need to remind them that you're the real estate
expert in their community and are here to help them anytime they are looking to
buy or sell.
3) Not planning for the
future. Today the economy
and the real estate market is on a high, and things look good. If the real
estate industry is your source of income, you need to ask yourself, how long
will this high last? Will you be able to make it through a slower market?
Fix: Take five minutes a
day and ask yourself what have I done today to prepare me for the future? Maybe
you enrolled a recent closing into your client follow-up program. Or, you sent
a Just Listed postcard mailing to a new neighborhood. Answer this question with
a specific item every day. This needs to stay at the forefront of your