Hit a Bullseye with Your Marketing


Years ago direct mail was all about flooding a neighborhood and hoping someone living there was a potential client.

Today, with a little planning and expert help you can target potential clients by geographic and demographic parameters.

Of course, the first group you should target is your sphere of influence, friends and family.  But you can also reach out to others who don’t know you with targeted, consistent direct mail. An informative newsletter that demonstrates your expertise in real estate matters is a great introduction to someone you have never met.

Creating the newsletter content is something you might be comfortable doing, but is it the best use of your time? The Personal Marketing Company provides engaging monthly newsletter content presenting a professional image. You become the expert whom potential clients want to call when it’s time to buy or sell. With content ready to go half the battle is won, and you don’t have to fret over writing something new every month.

Now, how do you decide who will receive your newsletter?

Using the online tool at tpmco.com you can build a targeted mailing list based on zip code or street addresses, homeowner vs. renter, household income, home value, resident age, dwelling age, or single vs. multifamily home. All these options allow you to create the perfect list for your needs and budget. Do it yourself, or engage the client services experts via a toll-free phone call to build the list for you. Either way you get a targeted address list that greatly reduces costs for each mailing made. In fact, if you place an order for postcards or newsletters, the address list is free.

Building a strong and effective referral network has helped thousands of real estate agents have long successful careers.

Using an experienced, professional and proven company to make sure your mailings are targeted, consistent and automatic is one way to delegate important tasks and save both time and money.


How Do The Most Successful Agents Market Themselves?



Every agent knows they need to use marketing to grow their business. With so many marketing options it’s difficult to know how to build a consistent marketing plan with a high return on investment. What’s the best way to stretch those marketing dollars and build a professional image that keeps generating leads and referrals?

Wouldn’t it be smart to see what successful agents do, and build a plan that fits your goals and budget along their guidelines? Fortunately, you can do just that. REAL Trends recently published a report titled, “Marketing Habits of Successful Real Estate Agents & Brokerages.” 

This report provides statistics based on responses from 435 of the top agents in the country. If you would like a copy of the report via email, send your request to mike.forsyth@personalmarketingco.com.

One of the key conclusions from the report was that a balanced marketing effort is important. The report stated, “Keep in mind that a budget close to a 50/50 split between digital and print marketing was found to be most effective for brokerages and agents.”

The Personal Marketing Company can help you build a balanced marketing plan. Get your free marketing consultation with our experienced experts via telephone, or go online, to build a balanced marketing program so you can become one of the most successful agents in the country.