The real estate industry is constantly evolving and
changing. The best agents will evolve with it. That means staying educated on
the market, keeping up with marketing trends and finding new ways to connect
with your clients.
In an age of information-overload, the hard part of keeping
current is not finding resources, it’s finding good resources.
Here are a few resources for webinars, seminars and podcasts
with reputations of delivering reliable information to help you stay in the
know and grow your business.
- The National Association of REALTORS'® REALTOR® Mag has an archive of
popular webinars offered by real estate and finance experts.
posts occasional educational webinars for agents on topics such as using
Facebook to build business, landing referrals, and getting the most value from
Property Resource (RPR) has webinars listed all the way out until December
2017 on topics such as perfecting pricing, buyers’ demands and long-term real estate investments.
- The National Association of REALTORS® sponsors
Standards Education Seminar that “delivers a variety of participatory
exercises and role-plays to give hands-on experience to attendees.”
- The REALTORS® Conference
& Expo “offer[s] focused, practical and timely information, presented
by knowledgeable, professional individuals.”
- The 2017 NAR Leadership
Summit “brings the chief staff executives of state and local associations,
together with their Presidents-Elect, to an event that translates into multiple
opportunities to make lasting connections in the REALTOR® association
- Wright Brothers INC. host the Modern American Realtor® podcast which “is aimed at uncovering the
marketing, technology, and business strategies needed to compete in the current real estate landscape.”
Pockets Podcast features Joshua Dorkin and Brandon Turner in a weekly
podcast aimed at both “novice and experienced real estate investors” that
focuses on “top notch educational content and interviews.”
- Real Estate Radio LIVE
is hosted by a team of real estate and finance professionals who aim to bring
the most up-to-date knowledge and information to their audience. So far, they
have completed nearly 700 expert guest interviews and are still going strong.
These are just a handful of a multitude of resources
available for agents, many of them are free. Before signing up for a paid webinar,
seminar or other resource, always check reviews on a third-party website to
avoid falling victim of a scam.
Realtors wear many hats. They are administrators,
socialites, motivators, sellers, guides, and educators to name a few. Finding
the time to focus on taking care of yourself is hard to do. Fortunately,
treating yourself does not have to be extremely time consuming or expensive.
Meditation. According to the American Heart Association, meditation has the power to lower your risk of cardiovascular disease through reducing stress, heart rate and
blood pressure. Other studies report that meditation in and out of the work
place enhances confidence, immune systems and overall happiness. The best part?
Even 5-10 minutes of meditation in your office or over your lunch break can be effective.
Nesting. “Nesting at home is the new going out,” according to WellAndGood.com. Organize and declutter your living space and make it a place you can relax. Set
aside time to do things you enjoy within the walls of your own home.
Office gardening. Working in an office or at a cubicle can be strenuous, especially for long hours. Bringing a little nature indoors can help. Terrariums, tiny gardens
encased in glass or clear plastic containers, are back in style and easy to
maintain. According to researchers at Texas A&M University, “keeping
ornamental plants in the home and in the workplace increases memory retention and concentration.”
Minimalism. Cut down on unnecessary “things” crowding your life. Decluttering the corners of your office and recesses of your home can be a big stress relief. If your
schedule is out of control, cut back on your social commitments and
extra-curricular activities to give yourself time to breathe.
Take some time to improve yourself and your quality of life,
and the positive results just might show up in your work.
Realtors® fall into one of two categories:
relationship-based, or transaction-based. The difference is, clients *want* to
work with one type, and run from the other. According to our own data, only
about 11 percent of clients will use the same Realtor® to sell their house as
they used to buy it.
When Realtors® send regular newsletters to their clients after they close a deal, that same number increases to about 17 percent. Think what could happen if you fostered that relationship even more.
It’s time to stop being a transaction-based Realtor®. Instead, invest in building relationships and watch the referrals and recurring
clients roll in.
Habits of a transaction-based agent (a.k.a. what not to do):
- Drops all communication once the home-buying process is complete.
- Is closed off, rarely available, hard to reach.
- Holds strict and narrow contact hours and
refuses to communicate through creative channels like social media.
- Asks pointed and leading questions that steer
clients into looking at homes that are over budget or do not match up with their wish list.
- Knows only generic and basic information about clients, their families, their lives, and their dreams.
- Gives up on pickier clients or indecisive clients, or tries to talk clients into houses they are not excited about.
- Hinges conversations around numbers.
Habits of a relationship-based agent:
- Contacts and follows up with clients throughout the entire process, including after a purchase is made.
- Gets to know clients on a personal level.
- Communicates through channels and at times that is convenient for the client.
- Listens more than he or she speaks.
- Builds trust.
- Allows clients to steer the conversation and responds with appropriate ideas and suggestions.
- Interprets clients' desires by asking thoughtful questions.
- Takes note of clients’ personal style as it pertains to a home, and guides with that in mind.
- Keeps a positive attitude.
- Never rushes through the process of home buying,
even with picky or challenging clients.