You need to reach people. People who have a home, people who are looking for a home, people who want to sell a home, and people who know people with a home.
Homes have mailboxes. And one of the easiest ways to reach people in homes is to send them a postcard.
Why a postcard?
A well-designed postcard can grab attention and make an impression. You can put your photo, name and contact information on the postcard, so that people begin recognizing you as the go-to agent in their area. Postcards are also inexpensive to send and a great way to regularly put yourself in front of people — people who will one day need a REALTOR®.
Stay geographically focused
It takes several times for a person to see your face and hear your name before they will pick up the phone to call you. For best results, farm the same neighborhood(s) consistently. Soon, people in those areas will start to associate their neighborhood as your “territory.”
Use Just Sold postcards
Send a “Just Sold” postcard to everyone in the neighborhood after you close a sale on a nearby house. Anyone who may be on the fence about selling will see that someone in a similar market was recently successful with your help.
Announce open houses
To encourage more traffic, announce an Open House in one neighborhood for a home you’re selling in another neighborhood. Don’t underestimate the power of notifying people of an Open House on their own block. It will give potential sellers a chance to come meet you face to face and see you in your element.
Develop long-term relationships. Selling a house is great. It’s better when the buyers refer you to friends and family. It’s even better when those same buyers come back to you when they’re ready to begin house-hunting again. Use postcards to keep in touch with these clients so they never forget you. Send a recipe postcard or a seasonal postcard several times a year to let your clients know you’re still invested in them.
Postcards are an effective way to stay in front of your target audience without coming across as pushy or overbearing. If you continue to invest in building relationships, the clients and sales will follow. Postcards are one tool that can impact your business on an on-going basis.
Check out our postcard selection here.
You’ve built your social media profiles, and you’re posting regularly. People are starting to “like” your posts, and maybe even share them.
Now it’s time to start utilizing hashtags to get some more action on those posts you’ve so carefully crafted.
What’s a hashtag?
A hashtag is simply a way to categorize your post so that it is visible to people searching those categories. You implement a hashtag by using the “#” symbol prior to typing a word or phrase without spaces. For example: #realestate #homesforsale #realtor.
Someone who is searching for a Realtor® can search “#realtor” and see all of the posts that are tagged as such.
What are the rules?
There are unwritten rules when it comes to using hashtags.
- Avoid using hashtags that don’t relate to your post. That’s a social media no-no.
- Try not to overwhelm the body of your post with the maximum number of hashtags. Pick 2-4 of the most important hashtags. On Facebook and Instagram, you can fill up a comment with related hashtags after you post. That comment will still attract a relevant audience to your post without looking tacky in the process.
- Check popularity of hashtags before you try them. Do a search on Instagram, Twitter or Facebook to see if the tags you want to use are popular enough to attract eyeballs. Use a mixture of extremely popular hashtags and niche hashtags that are more unique to your audience.
- Identify yourself or your business with a rare or specific hashtag, like #YourNameRealty or #YourBusinessName – Once people start to recognize your brand and become interested in your social media feeds, they will be able to search for you specifically.
What hashtags should real estate agents be using?
There are a lot of general real estate jargon terms that deliver great results.
You can also try niche hashtags like:
Target specific audiences by geographic location or property type. Hashtag the name of the state, region and city you are marketing to. For example: #SanFrancisco #California #SanFranciscoCalifornia – Each city and state will have various combinations of hashtag popularity.
Lastly, check what your local interior designers, decorators, contractors, builders, and landscapers are using. Try their hashtags to snag the eyes of their audience, but only when appropriate.
Have any hashtags that are working well for you? Share them with us in the comments below!