The benefits of a Client Follow-Up Program

A recent study shows that 73 percent of buyers would definitely use the same agent again, but only 25 percent actually do. Yikes.

How are you staying in touch with clients? Are you reaching out, checking in and keeping up? It can be a lot of work to stay connected, but your list of past clients is your future. Keeping in touch shouldn't be a burden, and it won't be with our help!

With the Client Follow-Up Program, we have everything you need to keep in touch with past clients and encourage referrals. You simply send us their contact information, and we'll make sure they hear from you on a regular basis for the next five years. Think of all the referrals you'll get from your satisfied clients.

Once your clients are enrolled in the program, their first mailing will include a colorful thank-you postcard with your name, photo and contact information printed on the front. They will also receive a sheet of peel-and-stick labels printed with their new home address. They will appreciate the convenience you offer them when they send out change-of-address announcements, invitations to a housewarming party, or any other correspondence.

As time passes, we will continue to keep you connected. Clients you enroll in the Client Follow-Up Program will receive 12 unique postcards in their mailbox over the next five years, each with your smiling face and contact information included. These eye-catching postcards will strengthen your brand, your client connection, and your chances of getting a call when past clients are ready to talk real estate again.

In addition, the clients you enroll will also receive our Today's Living magazine every fall and spring for five years. This professionally designed magazine includes home décor tips, recipes, lifestyle trends, travel opportunities, and other topics of interest to homeowners. Each magazine will be enjoyed by your clients, and then set out on a coffee table for others to read throughout the year. Just like our other mailings, Today's Living magazine will display your photo and contact information to remind readers who to call when they're ready to buy or sell a home.

Every time a piece of mail goes out to your clients, we send you an email. This way, you can reach out to follow up with past clients and catch up on their busy lives. We make your job easier, so you can maintain genuine relationships with a greater number of clients. The inquiries and referrals will continue for years as past clients seek to reconnect with their trusted Realtor® and friend: you!

Ready to get started? Visit our website today to enroll your clients!

If you prefer to talk to someone, call us at 800.458. 8245 and a living, breathing person will pick up the phone!

Battle complacency with creativity

Do you ever feel like you're just stuck in a rut? Going through the same motions every day without getting the results you're looking for? It's time to battle your routine and your complacency, with a little bit of creativity.

While good habits keep us on track and help us work efficiently, switching things up every once in a while keeps us on our A-game. Here are five ways to breathe new life into your routine.

Hold a brainstorming session. Choose a business problem you want to solve and hold a brainstorming session to dream up creative solutions. It's best to work with a small group of people who all have an interest in solving the problem. First, frame the problem clearly, and then have everyone quickly call out ways that you could attack the problem. Get out of your box. Listen to crazy ideas. Your end solution may be inspired by something really off-the-wall.

Intentionally change a habit. Many people perpetuate habits simply because “that's how it's always been done.” Pick something in your business routine that is comfortable, such as sending out a weekly email blast or posting on your Facebook page. Then come up with a list of ideas about how you could change that habit to improve it, or replace it with a more effective option. Implement a new idea, and then measure the results against your previous results to see if it was a positive change.

Dress in your best outfit. Changing your look, even slightly, can be a confidence booster. You'll add pep to your step when you look your best and feel your best. This also demonstrates to coworkers and clients that you respect yourself and your profession. If you normally wear khakis, wear dress pants for the day. If slacks and a casual shirt are your usual, try wearing a suit (or dress) for your new look. Better yet, dress your best on a Monday to get your week started off on a positive note.

Set up a lunch meeting at a new restaurant. Eating lunch at your desk (or in your car) gets old. Change things up by venturing to a new restaurant you've been wanting to try and invite a client or coworker to share the experience. If you need to get some work done, why not do it in a new atmosphere? If you have the chance, skip the work and build a relationship with an intentional conversation over delicious food.

Schedule a few hours without calls or emails. How much could you get done if you didn't take any calls for a few hours once a week? What about limiting the number of times you check your inbox on a daily basis? Don't neglect your current clients. Just let them know you'll be tied up for a few hours, and then use that precious time to review your schedule, plan a marketing strategy ... and breathe.

Do you have other ideas to help you switch up your routine? We would love to hear them! Tweet us your ideas at @PersonalMktCo

How to reach just outside your client base

How many people do you know who are ready to buy or sell a home? It's probably more than you think. According to the BMO Harris Bank Home Buying Report, 54 percent of Americans may buy a home in the next five years. While this is just a survey of those with home buying on their mind, it's an uplifting statistic. More than half of Americans see themselves buying a home in the very near future! So, now what?

While participants in the BMO survey might not be looking to buy right this moment, that shouldn't stop you from making connections with potential buyers. When the time is right, you want to be the professional they call. You're already farming neighborhoods and building your database. Keep up the great work and don't stop now. This is prime referral time. The clients in your database have their own network of friends, family, coworkers, and acquaintances. Each client is a powerful asset. Even if your clients aren't looking to buy right now, they likely know someone who is.

Every mailing, every follow-up text or call, and every intentional conversation you have with your past clients brings you closer to those on the inside of their circle. The mailings you send to your clients might end up on the fridge or coffee table and get noticed by their friends. When your past clients hear that a friend is looking for a new home, they'll remember your name by the relationship you've created through intentional follow-up. These conversation starters can lead to valuable referrals. Create countless opportunities for your client base to refer you by continually reaching out.

As always, we are here to help. Our Client Follow-Up Program is designed not only to keep in touch with the vast database of clients you already have, but also to make it easy for them to refer you to their own friends and family. Get started today by visiting

Want to speak with a living, breathing person about client follow-up or other marketing strategies? Call us at 800.458.8245.

The best way to use Just Listed and Just Sold postcards

Just Sold and Just Listed postcards are a staple of many real estate agents' marketing strategies. But many people are not using them effectively.

Just Listed, Just Sold postcards are in a league of their own.

Unlike other personalized postcards agents use to farm neighborhoods, Just Listed and Just Sold postcards require a different strategy.

Where seasonal cards, recipe cards or general interest cards appeal to large groups of people in virtually any neighborhood, Just Listed and Just Sold postcards should be more targeted.

Best practices:

  1. Make gathering the material a habit.
    The information needed for a Just Listed or Just Sold postcard includes: one or more photos of the home, the asking price (or the price the home sold for) and your contact information. Make it a habit to gather this information and digitize it for every home.
  2. Find your target audience.
    Target homeowners in the same neighborhood (or similar neighborhoods) and in homes with similar value to your listing. You want the audience to have an understanding of what their house could be worth and to consider putting it on the market. It's often more effective to send Just Listed postcards to motivate potential sellers than to attract buyers.
  3. Educate with Just Listed postcards promptly.
    When you list a property, send out Just Listed postcards as soon as possible. Markets change fast. You want the neighbors to have the latest information about homes in their area, so they can be prompted to consider listing their own home.
  4. Follow-up with Just Sold postcards.
    They've seen your face and contact information once. Now demonstrate you've successfully sold that home. Showcase the price you were able to secure, so they can get excited about the potential value of their own home.
  5. Integrate prospective clients into your broader marketing strategy.
    You've now put your smiling face and contact information in front of a targeted audience with two very powerful touch points. The postcards are designed to entice prospects to consider selling and to show them exactly who can make them successful. (You!) Now it's time to keep in touch. Add these prospective clients to your broader farming or follow-up strategy, so they regularly receive direct mail that reminds them you're always available. The fastest way to lose a prospect is to stop communicating that you're ready whenever they're ready. 
Order postcards from The Personal Marketing Company! It's an easy and quick process. Your cards will mail the next business day! To order, visit or call us at 800.458.8245.