How to use home staging to your seller's advantage

Keeping up appearances is essential to selling a home quickly and for the right price. Most agents agree that home staging is an important piece of the selling puzzle. But, how it's staged can be the difference between making a sale or making a bad impression. In fact, according to the National Association of Realtors®, 62 percent of seller's agents agree that tastefully staging a home significantly shortens its time on the market. In addition, 77 percent of buyer's agents say that a home well staged makes it easier for their clients to visualize themselves living there. The numbers don't lie. This can be your secret marketing advantage. But, how can agents stage a home well without interior design experience? Check out these practical tips.

Update the atmosphere.
It's important to talk to your clients about how some simple changes can make their home more attractive to potential buyers. For example, a fresh coat of a neutral-colored interior paint reinforces a positive first impression.

Eliminate dark spaces.
Natural light isn't just on-trend. It's also good for you. Give potential buyers what they want and light up dark spaces when staging a home. You can add mirrors to provide depth, open up curtains and blinds to let in more light, and stick to a neutral color palette for the décor to keep things bright and airy. 

Let in the light!

Highlight featured areas.
If a home has a gorgeous fireplace feature, make sure it's clean and free of soot. If the kitchen is a chef's dream, declutter the countertops to make it more open and inviting. To stage a home well, you need to amplify its strengths and mute its weaknesses.

Tidy up the outdoor spaces.
It can be easy to overlook outdoor spaces when staging a home but don't skip it. Remind your clients to weed the lawn, trim bushes and plants, straighten up outdoor furniture, and sweep the deck or patio. This will make a world of difference to potential buyers who value outdoor space.

Make sure the outside looks good too.

Declutter and clean the interior.
It's important for potential buyers to step into a clean and tidy house. Clutter and disorganized furnishings distract from the best features of the home. Tactfully suggest to the sellers that decluttering will make it that much easier to move once they accept the offer that's bound to come as a result of their efforts.

Remove pets from the premises. Ask the homeowners if it's possible to take their pets away from the home during showings. In addition, remove pet beds, toys and food bowls that can be unsightly to non-pet owners.

Home staging is the first step in improving the property's appeal, and it can be to your seller's advantage in attracting the right buyer.

If you want to improve your marketing strategy, check out our success-proven marketing materials and request your sample marketing packet to see how you could be gaining new clients and increasing your referrals.

Newsletters: what works best for your prospects and clients?

“Variety is the very spice of life,
That gives it all its flavor.”
– William Cowper

As a real estate professional, you want to spice up your print marketing for your specific audience. But, what flavor of information do your prospects and clients really want from you? With high-quality content and images, The Personal Marketing Company offers these 5 varieties of newsletters, tailor-made to keep you top-of-mind with your prospects and clients.

Here are the success-proven newsletters that are published for them each month:

Homeowner's Update: Home improvement is a popular topic for most homeowners. Articles about interior decorating trends, boosting curb appeal and adding value to your hme are hot topics for nearly anyone with a mortgage. Add value to your clients' lives by providing content that keeps them up to date with the latest and greatest in home trends. 


Insights on Real Estate: Send your prospects and clients valuable insights about the health of the market, what is trending across the country, and investing in real estate. Content that establishes you as the local real estate expert is valuable to your sphere of influence. 

Living Well: Exercise tips, health trends and travel ideas speak to their lifestyle. Mix up your newsletters with Living Well, so that your prospects and clients know you care about their lives outside of their next home purchase. 

Money Talk: Topics such as how to make more money, how to save more money, and how to reap the benefits of financial security have the power to catch the attention of your clients. Provide practical information to your clients and they will surely be impressed. 

Spotlight: Seasonal content is naturally eye-catching. The timeliness of an Independence Day article or a fall cleaning checklist is something that resonates with many readers. Send the Spotlight newsletter to spice up your marketing strategy. Your clients will remember your name because it was attached to the Thanksgiving Day recipe that was a big hit in their home.

Newsletters help build a relationshipwith your clients by providing resources that enrich their lives.

Do you still have questions about which newsletter is right for your clients? Give us a call at 800.458.8245. We'd love to help you sample all the flavors in our newsletter products. 

Looking ahead: Marketing to Generation Z

The time is quickly approaching for real estate professionals to start planning for Generation Z. The oldest of this generation are now in college and, as a whole, show strong indications that homeownership is one of their top life goals.

“Wait. Generation Z? Didn't the Millennials just take over? How am I supposed to keep up?”

Don't worry. There is some forgiveness when it comes to marketing from one generation to the next – thanks to the overlap of shared experiences. For example, Millennials and Gen Z both grew up in the digital age, experienced the social effects of unprecedented terrorism, and saw cultural milestones like the country's first African-American president. Thanks to these shared experiences, marketing to Gen Z at the start will be much like marketing to Millennials. However, the similarities will become fewer and fewer over time.

Now is the time to get your plans in place for a generation unlike any other. Here's why.

Good news for home sales
Recent polls indicate that 97 percent of the upcoming generation view homeownership as an ultimate life goal, one they see within reach in their late twenties. Additionally, 81 percent plan to use a real estate professional to buy a home. While many are still teenagers, the oldest of this generation are now in their twenties and thinking seriously about the future. And, to cap things off, Gen Z will make up 24 percent of the global workforce by 2020.

Unprecedented debt
The size of this generation may be good news for future home sales, but the cost of higher education could potentially delay their ability to purchase a first home. In fact, 46 percent of Gen Z report feeling burdened by their financial situation. Though they may have debt, the generation appears to be more fiscally conservative than Millennials and Baby Boomers. The majority describe themselves as deal-seekers who would rather save than spend. Moreover, comparison shopping is at an all-time high with this generation, thanks to their inseparable relationship with their mobile devices (phones, tablets and laptops). This means they will be well-educated, thorough and prepared buyers.

How to reach them
Gen Z are more resourceful, informed and multicultural than any other generation before them thanks in a large part to the media saturation. The majority of this upcoming generation want companies to approach them to make a sale, and they want a good deal. As it pertains to marketing, their attention span on average has been studied to be four seconds less than that of Millennials, suggesting that highly targeted, honest, to-the-point marketing will be necessary to reach them.

So, what can you do to ensure you succeed in the future marketplace? Do your research on Gen Z now and going forward, so you can stay on-trend and relevant. A decisive, high-quality, well-rounded marketing strategy is a must. For a generation that receives the majority of its information digitally, a healthy dose of engaging online content with standout print marketing will be the one-two punch that secures their trust. Don't you want to be their agent?