The holiday season is a very busy time for your clients and prospects and, at this time of year, there are a lot of businesses competing for their limited attention. So how do you, their REALTOR®, stay in touch with them and break through all the noise? This can be tricky to pull off, but the good news is that you don’t need a million-dollar marketing budget to grab their attention during a time of year when a personalized touch goes further than corporate polish.
- Send a real holiday greeting – Don’t rely on e-cards to get your message out; email inboxes become far too bloated this time of year. Instead, send your holiday wishes through the post office. This will show stronger dedication to your clients and make them feel more valued, because you went the extra step to make something special.
- Share cost-saving tips – During the holidays, people’s budgets can be a little more stretched. Help them make their money go further by sharing some tips that can help them save a little this season – for example, the energy (and therefore money) they can save by using LED lights instead of traditional incandescent bulbs for their holiday decorations.
- Food for thought – During the holidays when there is a focus on food, try partnering with a local restaurant or bakery and print table tents or sponsor special treat baskets to promote your personal branding and get your name in front of people.
- Reconnect with past clients – The holidays are the perfect excuse to get back in touch with past clients. This time of year, your greeting won’t seem out of the blue. Just keep it simple and try a softer sale technique so your contact effort will seem exceptionally heartfelt. Then keep this communication line open after the holidays to rebuild the relationship.
- Make it measurable – The most important thing you want to do with all your marketing is to make sure it’s measurable. When you’re dealing with a limited marketing budget, it’s a must to make sure you’re getting the most bang for your buck. Don’t be afraid to try new things, and remember that not everything will be a homerun. But, at the very least, make sure you can measure your results so you know what’s working and what isn’t.