5 Easy ways to use LinkedIn for real estate

In today's consumer experience on social media, visibility is vital to a real estate agent. LinkedIn is one platform that's ideal for networking and building your brand, followed up with your print marketing. So, how can you get the most out of LinkedIn without spending too much valuable time on it? Here are five easy ways to connect via LinkedIn.

1. Be thorough.
After signing up for LinkedIn, it will prompt you to fill out key information about yourself, your career, your company, and more. Don't procrastinate on this step! These are the details that your contacts will use to vet you.

2. Show off your work.
Once you've added your details, it's time to shine it up a bit. Add a recent professional head shot for your profile picture, share and upload pertinent videos and media, and link up your other social media accounts.

3. Connect with local groups.
LinkedIn offers many groups for all kinds of industries. Connect with local, regional and national groups to show those who view your profile that you're well-connected and established among your peers.

4. Stay active.
Whether you're posting original content or sharing trending articles, you can't go wrong by staying active online. This also shows those who view your profile, especially potential clients, that you have the experience to compete in an ever-evolving marketplace.

5. Share content across platforms.
When you share content from LinkedIn on your other social media and networking platforms, you communicate to a larger audience than just your LinkedIn connections. This keeps your appearance and your content fresh across multiple platforms.

These easy ways to excel at LinkedIn will help you stand out on the platform, make professional connections and generate new leads. A well-rounded digital and print marketing strategy helps you reach your clients and prospective leads better than just one or the other. Want more information on how to improve your print marketing strategy? Contact us today!

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