Your personal website is a reflection of your personal brand. An updated website indicates a high level of professionalism and commitment to your craft. It will also build confidence in your clients that you take your job seriously and are firmly planted in the modern era of real estate.
Use these tips to get your site in top shape.
Find relevant keywords and use them.
Use keyword tools like Google Keyword Planner or BuzzSumo to pinpoint the keywords that will draw clients to your site. Generic keywords and phrases like “real estate” are too competitive. Instead, test out keywords that focus on a niche market or geographic region you serve. Once you find appropriate and successful keywords, use them frequently so they become a strong link to your site and personal brand.
Be clean and consistent.
Choose a clean layout and theme for your site. Keep colors, fonts and photos consistent and on brand. Don't get carried away with too many distracting visual details or features. Use more pictures and less text to keep your audience's attention. Simple and streamlined is considered sleek and modern. Platforms like Wordpress, Squarespace and Weebly make it easy for a non-technical person to design a professional-looking website.
Market yourself with a professional photo.
If you don't have a current head shot, have a professional photo taken ASAP. Put on your best business attire and have a photographer or skilled friend take your photo against a neutral background. Use the photo on your “Bio” or “About” page and on your social media profiles, as well as on your printed marketing materials. You want your face to be etched in the minds of clients and prospects, so smile big!
A great personal photo is always an important investment.
Don't be afraid to get personal.
Speaking of your “About” page, have some fun with it! While professionalism is a virtue in the business world, you don't have to avoid authenticity. Being personable with your content will help build trust with your clients. You want them to feel like you are their trusted Realtor, as well as their friend. If potential clients have to choose between two agents they don't know personally, they'll choose the one they feel most comfortable with.
Highlight what makes you unique.
Do you have a niche or specialty? Is there a service you offer that your competitors don't? Make sure this information is displayed loud and clear on your website and throughout social media. It's hard to become the face of residential real estate, but it's much easier to become the face of residential real estate specializing in first-time home buyers in a particular area of your town.
Anyone can say they are a great REALTOR®, but it's more effective if a customer says it for you. Ask satisfied clients to write a 2-3 sentence testimonial that you can feature on your site. The more personable and specific, the better.
Your clients and prospects communicate in a number of different ways. Make sure your social media feeds all connect to your website and vice versa. If you have a blog, keep it updated and enable comments and sharing. Build an email list and allow people to sign up easily via your website. Frequent communication shows that you are available and willing to chat in whatever way is most convenient for each of your clients.