As a REALTOR®, communication is a very important skill that will determine the level of your success. From your initial meeting to closing, how you communicate with clients and colleagues alike is vital. And we’re not just talking about how you speak; how you listen is probably more important.
One of the things taught in most interpersonal communication classes is that the best communicators are the best listeners. As you sit with your clients to discuss what they’re looking for in a new home, there are steps you can take to ensure that their needs are being met.
If the client says something vague, make sure to follow up with questions to nail them down. You don’t want to get further into the process only to discover that they want a swimming pool.
Everybody’s busy, but if you’re trying to answer an email while a client is on the phone, you increase the chances of missing something important.
Find a quiet place
We’re not saying “Don’t take a client to a lunch or dinner meeting.” We are suggesting that you find a quiet place to discuss things. If you’re meeting in a public place, make sure that it’s one where you can hear what they are saying.
Some people are afraid to do this during a professional conversation. Don’t be! Taking some notes ensures that you won’t be guessing in the later stages.
Analyze non-verbal communication
A facial expression, crossed arms or a cock of the head can sometimes tell you more than what they’re actually saying. This is especially effective while negotiating with the selling agent.
Being a good communicator is essential for success in any business, but especially as a REALTOR®. You’ll find as you work on your listening skills, you’ll become more effective for your clients.
We listen, too! We’d love to hear your feedback about how to communicate more effectively with clients.