New Year’s Resolution: Evaluating your real estate marketing tools


I’ve never been a big fan of resolutions. Okay … I’ve never been a fan of keeping resolutions. And I always say “This year will be different. I really will keep my New Year’s resolution.”

Every year, I start off with the best of intentions and I really do cut back on my coffee and I really do make it to the gym four days a week. But my resolve to “be serious about my health” is gone by Valentine’s Day.

The Puritans brought the tradition of the New Year’s resolution to the New World. Of course, they weren’t known as big partiers, so I doubt they were rushing the stage at midnight. But at this time of year, they were encouraged to reflect on the past and look to the future.

Now this, I’m a believer in … and I encourage my friends in the industry to do the same. This is the perfect time to look at the successes of the past year, while determining the course for the New Year. Evaluating your real estate marketing tools – what works, what needs tweaked and what you need to do to compete – is a good task to complete before the busy season kicks in.

From the past…

One of the tools REALTORS® have been using for years is direct mail. It continues to be an effective way to drive business. Take a good look at your direct mail campaign. Are you doing what you’ve always done, or are you trying to make inroads in new areas? Also, this is the perfect time to add new contacts to keep it up to date.

And the future…

This is also a good time to perform a social media audit. Update your Twitter, Facebook and LinkedIn profiles. If you’re not using those three social media venues, there’s no better time to start. According to The National Association of REALTORS®, 89 percent of REALTORS® use social media marketing for real estate promotion. Facebook offers the greatest opportunity to reach homeowners; LinkedIn to reach colleagues; and Twitter to keep up with local news.

My resolutions

This year is going to be different. (I did it again.) I’m going to make my resolution about business. I’m going to be more organized and make sure to do client follow-up in a timely manner. While neither of these things are groundbreaking, they are areas I know I need to improve.

How about you?

If you’ve got a resolution, share them here. What are your resolutions for 2014?

Happy Holidays from The Personal Marketing Company.

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