Social Media Buzz: How to Utilize Hashtags

You’ve built your social media profiles, and you’re posting regularly. People are starting to “like” your posts, and maybe even share them.

Now it’s time to start utilizing hashtags to get some more action on those posts you’ve so carefully crafted.

What’s a hashtag?

A hashtag is simply a way to categorize your post so that it is visible to people searching those categories. You implement a hashtag by using the “#” symbol prior to typing a word or phrase without spaces. For example: #realestate #homesforsale #realtor.

Someone who is searching for a Realtor® can search “#realtor” and see all of the posts that are tagged as such.

What are the rules?

There are unwritten rules when it comes to using hashtags.

    • Avoid using hashtags that don’t relate to your post. That’s a social media no-no.
    • Try not to overwhelm the body of your post with the maximum number of hashtags. Pick 2-4 of the most important hashtags. On Facebook and Instagram, you can fill up a comment with related hashtags after you post. That comment will still attract a relevant audience to your post without looking tacky in the process.
    • Check popularity of hashtags before you try them. Do a search on Instagram, Twitter or Facebook to see if the tags you want to use are popular enough to attract eyeballs. Use a mixture of extremely popular hashtags and niche hashtags that are more unique to your audience.
    • Identify yourself or your business with a rare or specific hashtag, like #YourNameRealty or #YourBusinessName – Once people start to recognize your brand and become interested in your social media feeds, they will be able to search for you specifically.

What hashtags should real estate agents be using?

There are a lot of general real estate jargon terms that deliver great results.

You can also try niche hashtags like:

Target specific audiences by geographic location or property type. Hashtag the name of the state, region and city you are marketing to. For example: #SanFrancisco #California #SanFranciscoCalifornia – Each city and state will have various combinations of hashtag popularity.

Lastly, check what your local interior designers, decorators, contractors, builders, and landscapers are using. Try their hashtags to snag the eyes of their audience, but only when appropriate.

Have any hashtags that are working well for you? Share them with us in the comments below!

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