Years ago direct mail was all about flooding a neighborhood and hoping someone living there was a potential client.
Today, with a little planning and expert help you can target potential clients by geographic and demographic parameters.
Of course, the first group you should target is your sphere of influence, friends and family. But you can also reach out to others who don’t know you with targeted, consistent direct mail. An informative newsletter that demonstrates your expertise in real estate matters is a great introduction to someone you have never met.
Creating the newsletter content is something you might be comfortable doing, but is it the best use of your time? The Personal Marketing Company provides engaging monthly newsletter content presenting a professional image. You become the expert whom potential clients want to call when it’s time to buy or sell. With content ready to go half the battle is won, and you don’t have to fret over writing something new every month.
Now, how do you decide who will receive your newsletter?
Using the online tool at tpmco.com you can build a targeted mailing list based on zip code or street addresses, homeowner vs. renter, household income, home value, resident age, dwelling age, or single vs. multifamily home. All these options allow you to create the perfect list for your needs and budget. Do it yourself, or engage the client services experts via a toll-free phone call to build the list for you. Either way you get a targeted address list that greatly reduces costs for each mailing made. In fact, if you place an order for postcards or newsletters, the address list is free.
Building a strong and effective referral network has helped thousands of real estate agents have long successful careers.
Using an experienced, professional and proven company to make sure your mailings are targeted, consistent and automatic is one way to delegate important tasks and save both time and money.