How to reach just outside your client base

How many people do you know who are ready to buy or sell a home? It's probably more than you think. According to the BMO Harris Bank Home Buying Report, 54 percent of Americans may buy a home in the next five years. While this is just a survey of those with home buying on their mind, it's an uplifting statistic. More than half of Americans see themselves buying a home in the very near future! So, now what?

While participants in the BMO survey might not be looking to buy right this moment, that shouldn't stop you from making connections with potential buyers. When the time is right, you want to be the professional they call. You're already farming neighborhoods and building your database. Keep up the great work and don't stop now. This is prime referral time. The clients in your database have their own network of friends, family, coworkers, and acquaintances. Each client is a powerful asset. Even if your clients aren't looking to buy right now, they likely know someone who is.

Every mailing, every follow-up text or call, and every intentional conversation you have with your past clients brings you closer to those on the inside of their circle. The mailings you send to your clients might end up on the fridge or coffee table and get noticed by their friends. When your past clients hear that a friend is looking for a new home, they'll remember your name by the relationship you've created through intentional follow-up. These conversation starters can lead to valuable referrals. Create countless opportunities for your client base to refer you by continually reaching out.

As always, we are here to help. Our Client Follow-Up Program is designed not only to keep in touch with the vast database of clients you already have, but also to make it easy for them to refer you to their own friends and family. Get started today by visiting

Want to speak with a living, breathing person about client follow-up or other marketing strategies? Call us at 800.458.8245.

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