Newsletters: what works best for your prospects and clients?

“Variety is the very spice of life,
That gives it all its flavor.”
– William Cowper

As a real estate professional, you want to spice up your print marketing for your specific audience. But, what flavor of information do your prospects and clients really want from you? With high-quality content and images, The Personal Marketing Company offers these 5 varieties of newsletters, tailor-made to keep you top-of-mind with your prospects and clients.

Here are the success-proven newsletters that are published for them each month:

Homeowner's Update: Home improvement is a popular topic for most homeowners. Articles about interior decorating trends, boosting curb appeal and adding value to your hme are hot topics for nearly anyone with a mortgage. Add value to your clients' lives by providing content that keeps them up to date with the latest and greatest in home trends. 


Insights on Real Estate: Send your prospects and clients valuable insights about the health of the market, what is trending across the country, and investing in real estate. Content that establishes you as the local real estate expert is valuable to your sphere of influence. 

Living Well: Exercise tips, health trends and travel ideas speak to their lifestyle. Mix up your newsletters with Living Well, so that your prospects and clients know you care about their lives outside of their next home purchase. 

Money Talk: Topics such as how to make more money, how to save more money, and how to reap the benefits of financial security have the power to catch the attention of your clients. Provide practical information to your clients and they will surely be impressed. 

Spotlight: Seasonal content is naturally eye-catching. The timeliness of an Independence Day article or a fall cleaning checklist is something that resonates with many readers. Send the Spotlight newsletter to spice up your marketing strategy. Your clients will remember your name because it was attached to the Thanksgiving Day recipe that was a big hit in their home.

Newsletters help build a relationshipwith your clients by providing resources that enrich their lives.

Do you still have questions about which newsletter is right for your clients? Give us a call at 800.458.8245. We'd love to help you sample all the flavors in our newsletter products. 

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