In an increasingly crowded online space, marketing can get complicated, not to mention expensive. There are all kinds of pitfalls you have to avoid, and if you don't already know the platforms like the back of your hand, you're in for a steep learning curve.
It's time to get back to what works.
Simply put, print marketing gets through to your prospects and clients in a uniquely personal way that digital marketing just can't. Here's proof:
Recent studies have found that printed marketing materials activate the part of the brain associated with desire and valuation. This results in an emotional response that digital marketing does not trigger. In fact, the studies found that print marketing holds advantages over digital in many areas.
Print marketing advantages:
- Allows more time for reviewing
- Stimulates the brain
- Quicker recollection
- Encourages desirability
- Demonstrates value
Digital marketing advantages:
- Appeals to short attention span
Occurring in both:
- Name or brand recognition
- Willingness to pay for products or services
What exactly does this mean for you, the real estate professional?
Your prospects and clients will benefit from receiving print materials and are more likely to feel a personal connection with you when they open their mailbox. In the real estate world, that personal connection is foundational to your success as an agent. So, why wait? Everybody likes getting mail, you know!
The Personal Marketing Company provides high-quality print mailings that impact prospects and clients both consistently and effectively. Do you still have questions about marketing materials? Read our blog, “Is print marketing dead?” for more answers.